USA Table Tennis Newsletter
USATT's monthly eNewsletter came on Wednesday. (Go here to join their mailing list.) Kudos to USATT and editor Andy Horn for putting this together!
Now a little history and comments. The newsletter was "born" at the Strategic Meeting held in Colorado Springs in September, 2009. I put "born" in quotes because there were already plans to create it before the meeting, since nearly every other Olympic sport was already doing them. During the meeting we came up with three "priorities," with a task force for each: Communication, Juniors, and "Grow Membership Through Added Value." (I wrote a lot about this in my blog on the two-year anniversary, on Sept. 26, 2011.) At the meeting I was initially against making Communication one of the three Priorities, but was convinced otherwise by attendees. However, I argued that Communication as a Priority would be meaningless unless we had programs to communicate about. I thought the three priorities should have been Leagues, Club-based Junior Programs, and (with those two to communicate about) Communication.
Unfortunately, nothing came of the Junior and "Grow Membership Through Added Value" task forces, and so we were left with just Communication. We did get a new website, as well as the eNewsletter. But my point from 2009 is still the same - Communication is somewhat pointless if you don't have programs to communicate.