April 14, 2016
MDTTC Media Coverage and the Washington Post
Since 2012 I've been keeping careful track of MDTTC media coverage, with 54 different items. (We've been open since 1992, and I have a huge folder of media coverage from before 2012, but not online.) I send out regular press releases; every club should have someone sending out periodic press releases to generate media coverage.
Even though we're an hour away, we get pretty good coverage from the Baltimore Sun, with twelve items, including five in the past two months. But the thing that jumps out to me is that lack of coverage by the Washington Post. The Maryland Table Tennis Center is in Gaithersburg, which is part of the DC Metropolitan Area – we're about 15 miles north of DC. And yet since 2012 we've only had four items in the Post, two in 2012, one in 2014, and one in 2015. What's wrong with them??? Don't they realize table tennis is [we'll get to this part].
On Tuesday night I wrote two press releases, one about the Hope Trials in Canada (MDTTC girls Tiffany Ke and Lisa Lin finished third and fourth), and about the MDTTC Open this past weekend. As usual, the Baltimore Sun did a feature on them. But the Post? Not a word. This is especially aggravating as I've been reading the Post since I was a kid, and I still get daily delivery.
So I wrote a third item, a letter I emailed to Washington Post Sports. Here is the letter. I'll let you know if there's a response.
Dear Washington Post Sports,
I’d like to call your attention to the lack of coverage of the sport of Table Tennis in the Washington Post. I understand the bulk of your coverage will go to sports like football, basketball, and baseball, but consider this:
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