January 9, 2013
Regionalization
As I've blogged about numerous times, they key to huge USATT membership figures is leagues, along with coaching development. But the U.S. is too big to try to set up leagues all at once. The key is to break the country into numerous regions. Even England, about the size of Alabama, has nine regions. (The English TTA has over 500,000 members, with a population of 53 million, about 1/6 of the U.S., which has 9000 members.)
USATT has tried regionalization a few times. I did so in the early 1990s with the Club Catalyst & Creation Program, which had pretty good results. I explained this program at the 2009 Strategic Meeting and at other times to board members. Here are excerpts from an email where I explained this to a board member yesterday.
We actually started regionalization in the early 1990s. I created the program, called the Club Catalyst & Creation Program. (That was my sense of humor at work - the acronym was CCCP. Google it if you don't recognize it, and note that the CCCP fell right about this time.) Dan Seemiller was president at the time, and strongly supported the program.
I was chair of the Coaching Committee, and started the process by appointing (if I remember my numbers correctly) 43 state coaching directions. Then I switched to chairing the Club Committee, and appointed 47 state club directors. (All of these appointments were made with consultation of locals.) The next stop was to appoint state league directors, which we were about to do before disaster struck in 1995 (see below).
The purpose of all these directors was to set up a club in every city with a population over 50,000 (I created a list), then a coach and league for each club. Once we had the state league directors set up, I was going to get a group of them together to plan out the actual creation of a nationwide network of regional leagues.
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